Power words are one of the newest essential tools in writing and advertising. You must have experienced someone speaking or writing in a way that is alluring and captivating. This effect can be bolstered by the usage of certain powerful, expressive words.
Mastering this attention-grabbing way of communicating with your audience can help you advance your business and increase profits. Let’s take a look at power words, their effects and the best ways to put them to use.
What are Power Words?
There are many definitions of the term power words to be found online. Some seem daunting and mystic. This can make it seem like the subject is complex – and that using power words is hard.
But the fact of the matter is that it is quite simple. We encounter power words every day. Eye-catching headlines, interesting advertisements and all sorts of viral content rely on power words.
It’s all about putting the right words in the right places. Power words are energetic and they evoke an emotional response. You can tell a good headline from a bad headline. Even though the subject can be the same, it’s all in the way you phrase it. Using boring, unimaginative words can drive interest or your viewership down significantly.
So the next time you are trying to decide between two words while writing – look up a list of synonyms. You’re bound to find something that will excite the imagination of your readers or potential clients more than the first thing that came to your mind.
How Power Words Can Create an Impression on Employers
Before you even start thinking about the best way to say what you have to say, lay the groundwork. Ask yourself and clearly define your goals – what do I want to achieve? What do I want to convey to a potential employer that could impress him in and out? After all, it’s about landing your dream job and you have to leave no stone unturned.
The people in HR department and more specifically, in the interview panel are used to a formal, business-like way of communicating. They’ve grown so accustomed to that approach that it seems stale and uninspiring.
You want to make a good first impression and stand out among the competition. Using power words is a great way to do that. This method will help make your resumes and interviews dynamic and memorable. That’s a huge step up from being just another resume in a pile.
But there’s also a hidden benefit. Just by using the power words method, you will convey that you are a dynamic, entrepreneurial individual. Companies are always interested in employees who would be a good fit for leadership positions. And making such an impression from the very beginning could go a long way for your career.
How to Use Power Words in a Resume
Power words will help you convey any information more directly and strongly. You have to make sure that the first point of contact is done perfectly. For your potential employer, the most important thing is the work that you have done.
Be clear and precise – no vague descriptions. Focus on actions with past tense verbs. When combined with concrete examples, this will give you a clear edge over the competition. Avoid soft words like helped, handled and worked – instead, give real examples instead of using undefined language.
So just follow those points. Instead of telling your potential employer, show them. Focus on what you’ve, for example: implemented, achieved, overseen, managed, trained, mentored, solved, adapted and led. This way of phrasing it stands out.
This method highlights both the work you have done and the skills you possess in a refreshing way. There’s no way that a CV written this way will be forgettable.
A short, crisp resume, backed up with solid credentials and power words is a guarantee to success. The resume is your front face so always put in your best effort there.
Finding the Right Words
Once you’ve defined what you want to achieve, try phrasing it in a few different ways to see what works best. You can tell by yourself what works and what doesn’t. Relax and try to ignore all that you’ve been taught so far. The new era of marketing demands vibrant, attention-grabbing and interesting writing.
This demands trial and error. It isn’t simple and takes patience. One of the more important things to mention is the wide variety of online resources available to help you with your goals. There are probably hundreds of lists full of thousands of power words. This can be both an advantage and a risk.
Look at these lists for inspiration, for examples, or even the words that you will use. But don’t fall into the trap of that frame of thinking. Using power words properly is not a simple, linear process. You can’t simply look up the right word to use. Power words are an approach – putting the right word in the right place, and that’s something you will have to learn to do organically.
So experiment with synonyms. Gauge by your own standards what is attention worthy, and what is not. Use online resources as a tool to aid you in this, but don’t rely on them too much as a crutch.
Power words can be used in a variety of ways to benefit your business, advertising, marketing or odds of landing a job.
The heart of the idea is to take another look at the way we communicate. All areas of life, even outside of business, benefit from a clearer, stronger connection. Power words present a new paradigm in which we convey more intense feelings and thoughts in simple ways. Beyond business, beyond work, this helps us personally.
Power words present a handy way to do both things at once – improve professionally but also personally by becoming a better communicator. With those added benefits, this is a method you can’t afford not to use and get used to.